Case Studies

Young Enterprise Scotland

Young Enterprise Scotland

Young Enterprise Scotland has been inspiring & equipping young people to learn, develop and reach their full potential through enterprise since 1992. Every year they support around 15,000 young people, from all backgrounds, develop their business knowledge, entrepreneurial skills & ultimately become more employable.

Objectives

  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Allow a better backend/admin management experience that self intuitive to use and maintain.
  • Create a more user-friendly site with improved navigation and filtering
  • Develop better Programme listing functionality
  • Dramatically improve SEO performance and content marketing opportunities
  • Implement a fully responsive solution backed by Peroosh CMS

Planning stage

The first stage of updating the website involved many weekly meetings to discuss the overall structure of the website and where we felt it could be improved from a management, usability and accessibility point of view. This involved breaking everything down and building back up again. The key to success here was to ensure that every piece of content had a natural ’home’ within the site and going forward it would be very easy to know where any new content would be placed where previously content would be shoehorned in where it felt most appropriate.

At this point, it would be wrong of us to not credit Cameron Butchart (Scottish Tech Army) who, expertly, led the team through the content restructuring process. Not only was it all very streamlined but all kept within the timeframe too.

Who are the Scottish Tech Army?

The Scottish Tech Army are the catalyst for a step change in the application of technology for public good in Scotland.

Their highly-engaged volunteer community works in partnership with the technology ecosystem of Scotland to deliver scalable, impactful solutions    
Formed at the height of the coronavirus pandemic in Spring 2020, we have recruited 1,500 passionate volunteers who have already worked on more than 250 projects to the benefit of the people and communities of Scotland.

Our mission is to mobilise the Scottish tech community, applying the talents, creativity and commitment of its members to achieve rapid delivery of technology solutions to some of the most important problems we face as a nation.

Find out more https://www.scottishtecharmy.org/

Design & Build

After initial meetings regarding the overall look and feel of the new website, it was decided that a clean and modern website was required to help complement the updated content architecture of the website.

With such a vast array of content contained within Young Enterprise Scotland website, we never wanted to get too bogged down with the style and agreed simple is best. In this case, content is king!

Working closely with Fraser Morrison we brainstormed and came up with a few ideas before settling on the finished design.

While a lot of the content was migrated over to the new site, there was a few modules that needed built from scratch. Of these, the biggest being the new Programme module. Young Enterprise Scotland offers a wide variety of enterprise & financial education programmes and they had to be presented and managed in a user-friendly way. The website now offers users the ability to search and filter these programmes under a number of search criteria to allow finding programmes much more efficient! 

Young Enterprise Scotland staff now have full website autonomy which means much more control with much less hassle!

When Young Enterprise Scotland was in the planning stage for a website for our new Programme to work in the College of Further education (COFE) sector we undertook a procurement process which involved us consulting with five Web Design and Website building companies from Glasgow and surrounding areas.

The brief for the tender was a simple one — to replicate what the Bridge 2 Business offline activity in an online way — inspiring, connecting and supporting students into business. We had secured funding from The Enterprise Ready Fund to build the site and we were determined to develop something new, exciting, appropriate to audience and engaging as well as future-proofed.

From those that we approached, the tender that was delivered by Graeme Attkins and Colin Abercrombie stood out because of the innovative approach they took, the simple ways in which they communicated and because they listened to our needs.

The website had a tight schedule due to a Government launch at the Science Centre in Glasgow and this schedule was met at every stage so that when live button pushed we had no problems of any description. Since launch the site is still fresh, has new features, is fit for purpose and any small problems which arise with any technical piece of infrastructure have been resolved speedily.

We have found the team approach of Graeme and Colin one we like and although contractors to us we feel they are very much a part of the Young Enterprise Scotland family.

  • Goeff Leask
  • Chief Executive
  • Young Enterprise Scotland
  • Glasgow, Scotland.

In the end...

The new Young Enterprise Scotland website feels fresh, clean and organised. A modern looking website will help keep it ticking along and appeal to all age groups but in particular the younger generation! The site architecture is significantly stronger, with improved lateral navigation opportunities between programmes, blog posts, and resources.

  • Young Enterprise Scotland Rouken Glen Park Thornliebank Glasgow G46 7UG Scotland Tel: +44 (0)141 406 7722 Email: admin@yes.org.uk Web: https://yes.org.uk/

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